Music and wine unite Italy for the 22nd edition of Cantine Aperte (Open Cellars), scheduled for Sunday, May 25 from North to South of the Country. The most popular event of the Movimento Turismo del Vino year combined experience in the wine cellar in fact the melodies and the web 2.0 with # suonodabere , the contest on Twitter during the event that rewards the best combination in 140 characters including wine, territory and songs ( Regulation of www.movimentoturismovino.it ) . From tastings to vineyard visits , there will be many initiatives from the Alps to Etna celebrate the partnership between wine and music combined with the culture and sustainable mobility , including those accompanied by special music playlist of sound designer Paul Scarpellini that will be the soundtrack of ' event.

In Campania , between walking in ancient underground cellars and brunch in the vineyard, there is space for exhibitions and jazz concerts in the cellar , while in Puglia visitors will go around the edge of the wine cellars bus , by bicycle or by sharing the ' car with other enonauts ( carpooling ) to taste hundreds of labels, see photos of ancient olive trees of the territory or works of art created with graphite . If vineyard tour on horseback, violins and traditional local dishes enrich the visits of the farm MTV Lazio, to cheer the visitors in the cellars of Piedmont , there will be lunch instead with the winemaker and Fire Games for children, in addition to the exhibition of body painting artist Guido Daniele . In Umbria , next to dinners with the winemaker of May 24 , it will be possible to discover the region through the photographs by Steve McCurry or pay a visit to the Wine Museum of Torgiano custodian of 5 thousand years of wine history told through more than 3,000 artifacts , which this year celebrates forty years. Throughout Italy there is also room for the proposals on social themes , ranging from Friuli Venezia Giulia with the kit Unicef Open Cellars to assist in the campaign ' We want to Zero ' ( fundraising against infant mortality ) to Puglia with the initiative Clear and Round ( by buying the glass goblet with pocket complimentary bracelets "Made in jail - Open Cellars " made with recycled materials held by the Italian women's prisons ) ; Abruzzo that takes the field with the Italian Association against leukemia - lymphoma and myeloma ( many wineries will donate in favor of AIL - Pescara section of part of the proceeds of sales of the glasses ) Umbria dedicating the cup official Cellars open to the Committee for Life " Daniel Chianelli " for the research and treatment of leukemia, lymphoma and cancers of adults and children . And if in Tuscany Open Cellars is ' pet friendly ' with moments of relaxation and game dedicated to the 4-legged friends , the experience in the Veneto region in the cellar goes hand in hand with your smartphone thanks to # winestory , the new VenetoStile inviting wine lovers to tell and share memories, photos and emotions in a tweet or a post.
Always a social theme , even the national contest # suonodabere the Wine Tourism Movement that tweet will announce the 3 winners Sunday, May 25 . To participate , simply post ( until May 22 ) a ' chirping ' indicating a territory, a name or a vine in conjunction with the title of a song or a musical group and add three adjectives that explain the characteristics and peculiarities . The prize was a weekend for two people to spend in one of the member wineries of Italy. Maybe already bearing the " passport dell'enonauta " , the special pass for ' Doc wine tourists ' to collect from all companies MTV Italy. At 20th stamp , one for each visit, a prize bag label holders Made in Prison , made with recycled materials held by the Italian women's prisons .

For Daniela Mastroberardino , president of the Wine Tourism Movement : " Next to the charm of the wine cellars open for over twenty years attracts wine lovers from all over Italy , opens up new usage models of the event , whose target audience is getting younger . Fundamental to this are the ' contamination ' of the Internet, social and music. Visit company has become an unforgettable experience, be able to give the 4 million wine tourists around the boot unique moments of conviviality and discovery, as told by those who direct the wine it produces . "
Open Cellars is a trademark owned by the Movimento Turismo del Vino , registered and protected legally to counteract any abuse / imitation and guaranteeing to consumers the quality and professionalism in hospitality , the hallmarks of the wineries MTV.